Hello I practice making websites rank highly in Google. This is known as Search Engine Optimisation. SEO has a bad rep and is often over complicated. But it is not that complicated, it can just be time consuming. Google (and other search engines) want to see the signals that they can trust a website. Then they will rank it highly. SEO can be a great marketing method. People are using Google to find Painters. These are people actively seeking someone in the trade. This are great customer leads. I would be pleased to answer any general questions you may have about SEO. If you are curious, I can also find out how many times 'Painters and Decorators <your town/city>' is searched on average every month.