"Ok, great idea for your video, gentlemen. You two sit in large armchairs with a gloomy surrounding, looking all serious and gloomy and pensive and sh*. No smiling now." "Is that it?!" "Uh, er, ok, one of you can, um, fold your arms and the other - what is it you usually do?" "I fold my fingers, man. That's my thing." "Cool. Great - you do that. But no smiling now, either of you." "Uh - is that it?!!" "No, no, no - we'll have a chick walk by half way through." "Wow! Great! Cool! Done deal!" "Oh, one last thing boys... D'ya mind if you sing a really carp song at the same time? It doesn't have to be any good - the video will sell it..."